News That time we ambushed Peter Conway with the #icebucketchallenge

Aug 22, 2014

By now, we all know about the ALS Ice Bucket Challenge. As of this posting, it’s raised over $53 million to go towards finding a cure for ALS. We’ve followed along on social media, watched our friends and family pour ice water on their heads, read posts about “ice bucket challenge fatigue” and learned more about this devastating disease through emotional videos like this one.

At Trinity, we decided to jump on the ice bucket bandwagon last week with a video challenge to area brokers and our own founding partner, Peter Conway. After an entire week, Peter still had not accepted the challenge. So this morning, we accepted the challenge for him.

The Ambush