News The Linville Building’s starring role in “Banshee

Aug 7, 2014
The Linville Building's starring role in "Banshee"

Okay. So maybe it’s not a starring role, but we’re pretty excited about it. When location scouts for Cinemax’s Banshee asked if they could shoot at The Linville Building, we jumped at the chance to be a part of the production, and not just because we wanted a chance to visit a craft services table. We’re pretty proud of the Class A office building in North Charlotte (just across from NorthLake Mall), so we figured this would be a great way to show it off. The production was on-site for two days shooting a scene that will last less than two minutes in the finished episode.

We made the most of our starring role with a Hollywood-themed marketing campaign targeted to Charlotte brokers. The promotion was simple: tour the building with prospect and take your pick of a $100 gift card to the movies or Best Buy or an Amazon Fire Streaming Media Player. We created a dramatic movie trailer and featured winning brokers on famous Hollywood icons. Producers plan to air the Linville episode in January 2015. We’ll be ready with popcorn and Raisinettes.

Linville Hollywood Movie Trailer

Linville's Gone Hollywood

Linville Hollywood Campaign: Broker Spotlight